I-Apple ifumana enye yezona zinto zibalaseleyo iinkalo ezintsonkothileyo zembali yayo yakutshanje ejikeleze ubukrelekrele bokwenziwaOko kwakufanele kube linyathelo elikhulu phambili kwiSiri nakwinkqubo yenkampani kugqibe ekubeni kuveze iziphene zobugcisa, uxinzelelo lwangaphakathi, kunye nomfanekiso ongcolileyo obonakala phakathi kwabasebenzisi nakwiimarike zemali.
Iprojekthi ibhaptizwe njenge Apple IntelligenceNjengoko iboniswe njengesiseko sexesha elitsha le-iPhone, i-iPad, kunye ne-Mac, igxekwe kakhulu ngokusebenza kwayo kunye namathandabuzo malunga nokukwazi kwe-Apple ukuhambisana neenkampani ezinkulu ezifana neMicrosoft, iNvidia, kunye nemibutho efana nale ine-iPhone. I-Samsung kunye ne-OpenAIKwiiveki ezimbalwa nje, inkampani yetekhnoloji idibanise ukuhamba kwabaphathi abane abaphezulu, ukwehla kwe-13% kwimarike yesitokhwe kunye nengxoxo enzulu ngakumbi malunga nendima yayo kugqatso lwehlabathi lwe-AI, nakwiSpain nakwamanye amazwe aseYurophu.
Ubukrelekrele be-Apple: Ukusuka kwiSibhengezo Esikhulu ukuya kwiNgqwalasela yokuGxekwa
I-Apple Intelligence yazalwa ngenjongo yokuba faka iimpawu ze-AI ezivelisayo eziphambili kuyo yonke inkqubo ye-Apple Kwaye, ngethamsanqa, phinda uqalise iSiri ukuze ifikelele kwinqanaba elifanayo—okanye naphambi—kwabanye abancedisi abakhuphisana nabo. Esi sithembiso sasivakala sinomtsalane kakhulu eYurophu, apho abasebenzisi abaninzi ekugqibeleni babenethemba lokuqhubela phambili okukhulu ekusebenzeni kwe-assistant imihla ngemihla.
Nangona kunjalo, uvavanyo lwangaphakathi kunye iOS 18.4 Yayisisilumkiso sokuqala esinzulu. Umphathi wesoftware uCraig Federighi ufumanise kwi-iPhone yakhe ukuba ezinye zeempawu eziphambili azizange zifikelele kumanqanaba okuthembeka kunye nokuqaqamba okufunwa yinkampani ngaphambi kokuba ikhuphe imveliso. Oku kungqubana nomfanekiso wokuthanda ukugqibelela okuye kwaveliswa yiApple kangangeminyaka kwabangela isilumkiso eCupertino.
Ukudana kwangaphakathi kwasasazeka ngokukhawuleza ezitalatweni. Endaweni yokubona inkqubela ecacileyo, abasebenzisi abaninzi baqala ukubona Ukuziphatha kukaSiri okungaguqukiyo ngakumbingeempendulo ezingachanekanga, iimpazamo kwizishwankathelo ezenziwe yi-AI, kunye nokusebenza okungahambelaniyo kakhulu kwizixhobo ezintsha "ezikrelekrele". Kwinkampani ebisoloko izithengisa njengefanayo nokuzinza kunye nokulula, umahluko wawumangalisa ngokukodwa.
Le meko yaya isiba mandundu ngenxa yecala lezomthetho. Amaqela aliqela anyanzelisa ukuba amatyala ezenzo zamaqela ngenxa yeentengiso ezinokubangela ukulahlekisaOku kungenxa yokuba amandla okwenyani e-Apple Intelligence ayengaphantsi kakhulu koko inkampani yayikuthembisile kwiintetho nakwiiphulo. Kwane-BBC yafaka isikhalazo esisemthethweni emva kokufumanisa iimpazamo ezicacileyo kwizishwankathelo ezizenzekelayo zeqonga, nto leyo eyayonakalisa ngakumbi udumo lwale projekthi.
Kwimidiya, ukugxekwa kwanda. Abahlalutyi abafana no UArun Maini Bade bafikelela kwinqanaba lokuba babeke i-Apple Intelligence phakathi kwezona mpazamo zicacileyo zenkampani, nto leyo ebonisa ukuba le nkqubo inendawo eqinisekisiweyo kuluhlu lweempazamo ze-Apple. Olu luvo luye lwasasazeka kakhulu kuluntu oluninzi lwetekhnoloji, kuquka naseYurophu.
Ukuwa kwemarike yesitokhwe kunye nokulahleka kwesabelo semarike xa kuthelekiswa nezinye iingxilimbela ze-AI
Ukukhubeka kwe-Apple Intelligence akukahlali kuyindaba nje yobugcisa. Kwiimarike zemali, impembelelo icacile: kunyaka apho icandelo letekhnoloji lilonke liqhubeka nokunyuka, I-Apple ivale unyaka ngokuncipha okumalunga ne-13% kwixabiso lezabelo zayo.Le ndlela yokuziphatha iyaphikisana notshintsho oluhle lwabanye abadlali kweli candelo.
Okwangoku, iinkampani ezifana INvidia kunye neMicrosoft Basebenzise ithuba lokunyuka kobukrelekrele bokwenziwa ukuze baqinise isikhundla sabo baze badlule iApple kwimali-mboleko yemarike, into engaqhelekanga emva kwamashumi eminyaka apho inkampani yeCupertino yafudukela phezulu ngaphandle kobunzima obukhulu kuluhlu lweenkampani ezinkulu zobuchwepheshe.
Ingqungquthela yabaphuhlisi WWDC 2025Esi siganeko, esasilandelwa kakhulu eSpain nakwamanye amazwe aseYurophu, sabonwa njengethuba elifanelekileyo lokuzama ukulungisa imeko. Nangona kunjalo, ekugqibeleni esi siganeko sashiya abahlalutyi kunye nabatyali-mali beziva benganelisekanga: bekukho ukunqongophala kwezibhengezo eziphawulekayo malunga ne-AI kwaye akukho phuhliso lutsha olunamandla okuphelisa amathandabuzo malunga ne-Apple Intelligence.
Impendulo yayikhawulezile. Emva kwesi siganeko, amasheya enkampani achaphazeleka. ukwehla okungakumbi malunga ne-5%Oku kwandisa uluvo lokuba i-Apple ayisabeki santya kumdyarho wobukrelekrele bokwenziwa kwaye, kweli candelo, ingqwalasela itshintshele kwabanye abadlali ngokucacileyo.
Kwimeko apho i-AI ibumba uninzi lwe-ajenda yetekhnoloji kunye nezoqoqosho zehlabathi, umbono phakathi kwabanye abatyali-mali baseYurophu kukuba i-Apple iphendule emva kwexesha kwaye ngononophelo olukhulu xa kuthelekiswa nobukhali kunye nesantya abakhuphisana naso abasitshintsha ngaso xa kusetyenziswa iimodeli zesizukulwana samva nje.
Ukuhamba kwabaphathi abane abaphambili kuyayenza mandundu imeko yengxaki
Njengoko uxinzelelo lwangaphandle lwalusanda, inkampani yashukunyiswa yintshukumo yangaphakathi engaqhelekanga: i ukuhamba phantse ngaxeshanye kwabaphathi abane abaphezuluZonke zinempembelelo ngqo kwiindawo ezibuthathaka kakhulu kwikamva le-Apple. Kwinkampani eyaziwa ngokuzinza kobunkokeli bayo, ukuxinana kotshintsho kuye kwatsala ingqalelo enkulu.
Owokuqala ukuvakalisa ukuhamba kwakhe yayikukuba UJohn giannandrea, igosa eliphezulu elijongene neeprojekthi zobukrelekrele bokwenziwa ukusukela ngo-2018. Indima yakhe yayinxulumene ngokusondeleyo nesicwangciso esasifanele ukubeka i-Apple phambili kwi-AI yokuvelisa, kodwa ukusilela okuqokelelweyo kweprojekthi kunye nokungakwazi ukufezekisa iinjongo ezibekiweyo kwaphela kutshabalalisa ukuzithemba kwabaphathi, kuquka noTim Cook ngokwakhe.
Indawo yoyilo nayo ichaphazeleke ngokuthe ngqo. UAlan Dye, owayenoxanduva loyilo lwe-interface yenkampani kangangeminyaka elishumi, wagqiba ekubeni ashiye i-Apple ukuze ajoyine. metaPhantsi kobunkokeli bakhe, isitayile esibonakalayo se-iOS 26 esiphikisanayo esithi “Liquid Glass” saziswa, saxoxwa kakhulu phakathi kwabasebenzisi abaphambili kunye nabaphuhlisi, kwaye ukushenxa kwayo kunxulunyaniswe nezo zigxeko kunye nemvakalelo yokuba ukuhlanganiswa okubonakalayo kweempawu ezintsha ze-AI akuzange kuhambelane ngokupheleleyo.
Umngcelele wesithathu ofanelekileyo ngowokuba ULisa JacksonUsekela Mongameli weNdalo, uMgaqo-nkqubo, kunye neeNtlalo, emva kweminyaka elishumi esebenzela le nkampani kwaye egcina igama lakhe liphantsi kwiminyaka yakutshanje, uqinisekisile ukuba uza kusishiya isikhundla sakhe ekuqaleni kuka-2026, esondela kumhlalaphantsi. Ukuhamba kwakhe kuza ngexesha elinzima kakhulu malunga nokuzinza kunye nokulawulwa kwemozulu, imiba ebonakala ngakumbi kwi-ajenda ye-European Union.
Igama lesine elifanelekileyo lelika Kate AdamsIgqwetha le-Apple ukusukela ngo-2017, libhengeze umhlala-phantsi walo ekupheleni kuka-2026, kwaye isikhundla salo siza kuzaliswa ngu [igama alikho]. UJennifer Newstead, evela kwiMeta, oza kuthatha isikhundla sokuba ngusekela-mongameli ophezulu kwiBhunga Jikelele kunye neMicimbi kaRhulumente ukususela ngoMatshi 2026. Olu tshintsho lufike ngexesha lokuhlolwa okuqinileyo kwemithetho kwi-AI, ubumfihlo kunye nokhuphiswano, ingakumbi eBrussels.
Ngokubanzi, oku ukujikeleza okugxininisiweyo kwezikhundla eziphezulu Oku kuqinisa umbono wokuba i-Apple idlula kwinqanaba lokuhlengahlengiswa okunzulu, okuphawulwa kukubuyela umva kwe-Apple Intelligence kunye notshintsho olubonakalayo kwisizukulwana kwinxalenye yesakhiwo sayo solawulo.
Ukuphelelwa bubuchopho kwi-AI, iirobhothi kunye nezixhobo
Ngaphandle kwamagama aphezulu, ityala le-Apple Intelligence lityhile ingxaki ebalulekileyo: ukulahlekelwa okuqhubekayo kwetalente ekhethekileyo kwi-artificial intelligence kunye neendawo ezinxulumene noko. Kwiinyanga zakutshanje, iingcali ezininzi eziphambili zikhethe ukufudukela kubakhuphisana abakhawulezayo ekusetyenzisweni kwe-AI evelisayo.
Phakathi kweenjineli ezishiye inkampani kukho URuoming Pang, uTom Gunter kunye noFrank ChuBonke ngoku baseMeta, betsalwa ziiphakheji zembuyekezo eziqatha ngakumbi kunye nemvakalelo yokusebenza kwiiprojekthi eziphambili. Olu luhlu lujoyinwa ngakumbi... Jian Zhang, owayekhokela iqela elaligxile kwi-robotics kunye ne-AI kwaye naye wayeka i-Apple waya kwinkampani efanayo.
I-OpenAI, enye yabadlali abaphambili okwangoku, isebenzise eli thuba ukuze ibambe iingcali ezinxulumene nophuhliso lwezixhobo kunye nokuhlanganiswa kweetships kunye nobukrelekrele bokwenziwa, indawo apho i-Apple yayizame ukuzahlula ngeeprosesa zayo kunye necebo lokulawula ngokuthe nkqo kuyilo lwesixhobo.
Okwangoku, abantu bembali abafana UJeff Williams (umlawuli wemisebenzi) okanye ULuca Maestri (ii-CFO) ziqalile inkqubo yokushiya okanye ziye zangena kwimisebenzi engajongwanga kangako ngurhulumente, ngokuyinxenye ngenxa yotshintsho lomsebenzi kunye nobudala. Nangona kungekuko konke oku kushiyeka okunxulumene ngokuthe ngqo nokusilela kwe-Apple Intelligence, umsonto ofanayo ukhomba kwixesha lotshintsho olukhulu kwisakhiwo sangaphakathi.
Ubukhulu bokuchitheka kwetalente kunyanzele inkampani ukuba iqalise izicwangciso ezithile zokuqinisa ukuqeshwa nokugcinwa kwabasebenziIsebe lezabasebenzi liyalelwe ukuba liphucule iimeko zeeprofayili ezithathwa njengezibalulekileyo kwaye liqalise amaphulo okutsala iingcali ezintsha ze-AI, eMelika naseYurophu, apho imakethi yeenjineli kweli candelo iya isiba nomtsalane ngakumbi.
Ingongoma yokutshintsha kwesicwangciso sobukrelekrele bokwenziwa se-Apple
Uvavanyo lwale xesha lucacisa ukuba ukukhubeka kwe-Apple Intelligence kudlulele ngaphaya kokuqaliswa nje okulishwa. Le projekthi ibe yiprojekthi isiqalelo sokungavisisani kwangaphakathi, amathandabuzo angaphandle kunye nokungazinzi kwemarike yesitokhweukunyanzela inkampani ukuba itshintshe ngokupheleleyo indlela yayo yobukrelekrele bokwenziwa.
Kwimarike yaseYurophu, apho ummiselo wedatha, ukucaca kwe-algorithm kunye nokusetyenziswa kokuziphatha kwe-AI Njengoko imithetho isiya iqina, i-Apple inyanzelekile ukuba itshintshe izinto ezininzi ngaxeshanye: ukugcina intetho yayo yokukhusela ubumfihlo kunye nokulawula amava omsebenzisi, ngelixa inika amandla e-AI afana nalawo abakhuphisana nawo asebenza ngeemodeli zokusebenzisa idatha ezinoburhalarhume ngakumbi.
Iminyaka ezayo iya kuba ngundoqo ekumiseleni ukuba inkampani iyakwazi na ukukhokela i-Apple Intelligence kwinguqulelo ekhulileyo nethembekileyo ehambelana neemfuno zomthetho ze-European Union, ukuze ikwazi phinda ufumane ukuthenjwa ngabasebenzisi, abaphuhlisi, kunye nabatyali-mali kwiimarike ezifana neSpain, iJamani, iFransi okanye i-Itali.
Yonke into ibonisa ukuba iApple idlula kwinqanaba lotshintsho elinzima apho kufuneka ibonise ukuba inako cinga ngokutsha ngokuzinikela kwayo kubukrelekrele bokwenziwa Ngaphandle kokulahlekelwa ziimpawu ebeziyichaza ngokwembali, ngelixa ilawula ukuhamba kwabaphathi abaphambili, izama ukunqanda ukuxinana kwengqondo kubakhuphisana nabo abanjengoMeta kunye ne-OpenAI kwaye ijongene noxinzelelo olukhulayo oluvela kwiimarike ezingasayithathi lula into yokuba iya kuqhubeka nokukhokela igagasi elilandelayo elikhulu lobuchwepheshe.
