Kwimeko engaqhelekanga yenkampani ekhusela ikhathalogu yayo, I-Disney + ilungiselela ukuvumela ukudalwa komxholo usebenzisa i-AI ngqo kwiqonga layo. Eli nyathelo liza kugxila kumxholo omfutshane abathi abasebenzisi bawudale ngokwabo baze babelane ngawo ngenkonzo, kunye nenkqubo-sikhokelo yokusetyenziswa elawulwayo kunye nokubekwa kweliso olomeleleyo kokuthotyelwa.
Ngexesha lonxibelelwano lwakhe lwamva nje nabaninizabelo, uBob Iger ubonise ukuba bayeza eyona mveliso inzulu kunye notshintsho lwetekhnoloji ukusukela ngo-2019Oku kuquka amava asebenzisanayo afana nomdlalo kunye nesithuba se-UGC (umxholo oveliswe ngumsebenzisi) ngezixhobo zobukrelekrele bokwenziwa, ukugcina imida ecacileyo yokukhusela ipropathi enomgangatho ophezulu wokuqonda yenkampani.
Yintoni iDisney + elungiselelayo kunye nendlela eya kutshintsha ngayo amava
Le ndlela ibandakanya ukumodareyitha, ukuleyibhelishwa kweminyaka yobudala, kunye nezihluzo zokhuselekokunye nemithetho engqongqo malunga nokuba yintoni na enokuthi iveliswe. EYurophu naseSpain, ukukhutshwa kufuneka kuhambelane ukhuseleko lwabantwanaubumfihlo kunye nokucaca kwe-algorithmic, imiba eyakhiwe yimigaqo yangoku kunye nenkqubo entsha yolawulo lwendalo kwi-AI.
Ukongeza, iDisney yenza inkqubela phambili iimpawu ezifanayo kwimidlalo yevidiyo exhaswa yi-Epic GamesUbudlelwane obucwangcisiweyo buvula ucango kumandla onxibelelwano ajolise ekwakheni ukunyaniseka, ngokuhambelana nenjongo yokunyusa ixesha lokusetyenziswa kwe-app kunye nokuzahlula kwimarike egcweleyo.
Ukusuka kwimbono yeshishini, inkampani igxininisa izibonelelo zokuguqula umbukeli umthathi-nxaxheba osebenzayoIingxelo zeemarike zibonisa ukuba abaphulaphuli abancinci babeka phambili phambili amava amafutshane, abandakanyekayo, ahambelana nemodeli yekliphu eyenziwe yi-AI kunye neempawu ezikhuthaza ukudala kunye nokufumanisa ngaphakathi kwenkonzo.
Ngokwembono yokusebenza, iDisney yalatha kwinkqubela phambili kwishishini layo lokusasaza kunye nokukhula kwesiseko sabasebenzisi samva nje, kwaye ibonisile. izicwangciso zotyalo-mali ezongezelelweyo kumxholo kwiminyaka ezayo. Ezi zinto, kunye ne-push for interactivity, zicebisa umzamo ozinzileyo wokuguqula iqonga ngaphaya kokujonga kwendabuko.
Ngubani onokusebenzisana naye uDisney kwaye yeyiphi imida eya kuyibeka?
UBob Iger uthethile iincoko ezinemveliso kunye neenkampani ze-AINgaphandle kokuchaza amagama okwangoku. Umyalezo ucacile: nasiphi na isivumelwano kufuneka sibonise isidingo sokukhusela iimpawu kunye nabalinganiswa, ukuthintela ukusetyenziswa kakubi kunye nokuqinisekisa ukuba umxholo uhlala ngaphakathi kwemithetho yendlu.
Ibalasele kwirada yecandelo Umbonisi (Isitudiyo seNtsomi)Iqonga elikwaziyo ukuvelisa iziqendu ezinopopayi ezinolwimi oluphucukileyo kunye neemodeli zevidiyo. Ngumzekelo wohlobo lwetekhnoloji enokuthi ivelise amava oyilo kubalandeli ngaphantsi iilayisensi ezivaliweyo kunye nezikhokeloNangona kunjalo, akukho sivumelwano sibhengezwe kunye neDisney ukuza kuthi ga ngoku.
Inkampani inombono we-ecosystem apho Indalo kunye nokuhanjiswa kwenzeka ngaphakathi kweDisney +Lo mjikelezo uvumela ukumodareyitha, ukuphicothwa, kunye nokususa umxholo oyingxaki, ngelixa ukhusela ukusasazwa kobuninzi kuthungelwano lwangaphandle lwamaqhekeza anokuthathwa ngaphandle komxholo okanye aphule imimiselo yokusetyenziswa.
EYurophu, isakhelo somthetho songeza iileya ezifanelekileyo: ubunini kunye nobunini bemisebenzi ephuma kuyoEzi zikhuselo zibandakanya ukudluliselwa kwamalungelo kwindalo encediswa yi-AI, ukungafihli kwiimodeli kunye neenkcukacha, kunye nokuthotyelwa kwemimiselo yokukhusela idatha. Kwi-Spain kunye ne-EU, ezi ziqinisekiso ziya kuba ngundoqo ukuba iimpawu eziphuculweyo zobuntu zenziwe (umzekelo, ukufaka umfanekiso womsebenzisi kwimiboniso).
Amathandabuzo okudala kunye neengcali nawo avela: ababhali kunye namagcisa afuna ulawulo olucacileyo kunye neendlela ezinokubakho zembuyekezo ukuba umxholo wabalandeli uzuza amandla. Akukho nanye kwezi ebekwe ematyeni, kodwa ishishini lihlola iifomyula zohlobo lwenkqubo yomdali, iimetriki zokusebenza zangaphakathi, kunye nemivuzo enxulumene nomgangatho kunye nokuthotyelwa kolawulo.
Ngokunxuseneyo, iimpawu ezinjengomdlalo zinokuncediswa oomatshini bokuthatha inxaxheba esele ibonwa kwamanye amaqonga okuzonwabisa. Ngelixa iinkcukacha zinqongophele, indlela kancinane ilindeleke: iifomathi zokuqala ezimfutshane kunye namava akhokelwayo; ke, ukuba uphumelele, izixhobo ezinamandla ngakumbi kunye nemingeni esemthethweni egcinwe ngokusemthethweni.
Intshukumo ibonisa utshintsho ukusuka kwimodeli yokusetyenziswa kwe-passive ukuya omnye othatha inxaxheba ngakumbi kwaye ophantsi kwelisoUkuba iDisney ilungelelanise ibhalansi phakathi kwenkululeko yokuyila kunye nokukhuselwa kophawu, ababhalisile eSpain nakulo lonke elaseYurophu banokuzifumana beneDisney + engabukelwanga kuphela, kodwa isetyenziselwa ukuyila, ihlala iphantsi kwemithetho ecacileyo kunye nepropathi yobukrelekrele ekhuselwe kakuhle.
