La Umrhumo weMeta ophikisanayo wokuvumela abancedisi be-AI kwi-WhatsApp Oku kubangele ukuba kubekho isilumkiso eBrussels. IKhomishini yaseYurophu icacise ukuba icebo lenkampani lokuhlawulisa ii-AI zamaqela esithathu ezifuna ukusebenza kwiqonga lemiyalezo linokwaphula imithetho yokhuphiswano kwiManyano yaseYurophu.
Le ngxabano ijikeleza kwindlela iMeta efuna ngayo ukwenza imali ngokuhlanganiswa kwe Iimodeli ze-AI zomntu wesithathu kwi-WhatsApp, ingakumbi ngokusebenzisa Ishishini le-WhatsAppI-WhatsApp, inkonzo esetyenziswa kakhulu ngamashishini amancinci naphakathi eSpain nakwamanye amazwe aseYurophu, ikwangumcimbi. Kwabasemagunyeni be-EU, ukutshintsha umthetho ochaseneyo ngenkqubo yerhafu yezoqoqosho akutshintshi ingxaki esisiseko: kuya kuyithintela ngokufanelekileyo ukufikelela kwabakhuphisana nabo kwi-ecosystem ye-WhatsApp.
Indlela umrhumo we-AI kaMeta we-WhatsApp owazalwa ngayo
Imvelaphi yengxabano iqala ngo-Okthobha, xa iMeta yatshintsha imigaqo-nkqubo yayo ukuze kusetyenziswe iimveliso zayo kuphela. Isisombululo sobukrelekrele bokwenziwa seWhatsAppLe nkampani ikhethe imodeli evaliweyo, apho abasebenzisi bafikelela kwiimpawu zeMeta AI esele zifakiwe kwisicelo, kungekho ndlela yokwenyani yokuncedisa abanye.
Eso sigqibo sokuqala sakhawuleza savuselela Izilumkiso zabalawuli baseYurophuBabona esi sicwangciso njengelinge elinokwenzeka lokuqinisa isikhundla esiphezulu seMeta kwimiyalezo ngokusebenzisa inzuzo ekukhuleni kwe-AI. Ukuphendula, iKhomishini yaseYurophu yavula uphando olusemthethweni ngoDisemba ukuze ihlole ukuba ngaba abanye ababoneleli ngezobukrelekrele bokwenziwa babethintelwa ngokungafanelekanga ukuba bangene kwimarike.
Ijongene noxinzelelo oluvela eBrussels, iMeta yenze inyathelo kwiinyanga ezimbalwa kamva. NgoMatshi, yazisa iKhomishini ukuba, endaweni yokuvalwa ngokupheleleyo, Oku kuya kuvumela abancedisi be-AI abakhuphisana nabo ukuba babekho kwi-WhatsApp unyaka wonke.Nangona kunjalo, loo mvume yayiza nento ethile: iinkampani ezinomdla kwakuza kufuneka zihlawule umrhumo wokufikelela kwisiseko sabasebenzisi beqonga nge-WhatsApp Business.
Ngokutsho kwenkampani, le modeli iza kusetyenziswa ukususela 15 Oktobha ka-2025Lo yayingumhla apho kwakuza kuqaliswa khona inkqubo yokuhlawula abaphuhlisi bee-chatbots kunye nabancedisi abakrelekrele bomntu wesithathu. Ngale ndlela, iMeta yayijolise ekuqondiseni ukuvalwa kokuqala okuphikiswanayo kwindlela yerhafu yezoqoqosho.
Kutheni iKhomishini yaseYurophu ibona ingxaki yokhuphiswano
KwiKhomishini, utshintsho kwindlela yokwenza izinto alusombululi ingxaki ephambili. Kwingxelo esemthethweni, iKhomishini yaseYurophu ibonise ukuba Umgaqo-nkqubo ohlaziyiweyo weMeta ubonakala unefuthe elifanayo lokungabandakanywa kwabancedisi be-AI beqela lesithathu kwi-WhatsApp.Ngamanye amazwi, ilahleko yezoqoqosho ithathwa njengento ebangela ukuba abantu bangakwazi ukufikelela kuyo, ngeenjongo ezibonakalayo, isebenza njengomqobo wokufikelela phantse ulingana nothintelo.
UBrussels uthi ukuhlawulisa abakhuphisana nabo ngokusebenzisa iWhatsApp njengojongano lweemodeli zabo ze-AI kunokubangela ingxaki. ukusetyenziswa gwenxa kwesikhundla esiphezulu kwimarike yoncedo lwemiyalezo kunye nobukrelekrele bokwenziwaUmngcipheko, ngokutsho kweKhomishini, kukuba uphuhliso lwemarike esakhulayo luya kucotha, apho ukhuphiswano kunye nokuvelisa izinto ezintsha zinovelwano ngakumbi kuyo nayiphi na imiqobo.
USekela Mongameli woKhuphiswano kunye noMkomishinala waseYurophu uTeresa Ribera ugxininise ngokukodwa. Ngokoluvo lwakhe, ukutshintsha umthetho othintelayo ngomgaqo-nkqubo wamaxabiso oneziphumo ezifanayo Oku akutshintshi uvavanyo lokuqala lokuba ukuziphatha kukaMeta kunokuchasana nemithetho ye-EU yokulwa nokungathembani. Umyalezo oya kwinkampani yetekhnoloji ucacile: indlela ebekwe ngayo le mida akufuneki ibangele isiphumo esifanayo sokuvimba.
Ngaphezu koko, iKhomishini iqaphele ukuba kukho iindlela apho amaqonga amakhulu aye avunyelwa khona ngenxa yezenzo ezikhetha iinkonzo zazo ngaphezu kokhuphiswano. Imizekelo ekhankanyiweyo ibandakanya xa IAmazon ityholwa ngokubeka phambili iimveliso zayo kwiziphumo zokukhangela xa kuthelekiswa nezo zabathengisi beqela lesithathu, okanye xa I-Google ijongene nezigwebo ngokunika ukhetho kwisixhobo sayo sokuthelekisa amaxabiso. IBrussels ibona ukufana phakathi kwezi meko kunye nemeko evezwe yintlawulo ye-AI kwiWhatsApp.
Amanyathelo esikhashana kunye nokwandiswa kophando
Ngenxa yomngcipheko wokuba umgaqo-nkqubo weMeta uza kubangela umonakalo omkhulu nongenakulungiswa kukhuphiswanoIKhomishini yaseYurophu ibhengeze injongo yayo yokwamkela amanyathelo okwethutyana. Ingcinga kukuyalela iMeta ukuba ibuyisele ukufikelela kwabancedisi be-AI beqela lesithathu kwi-WhatsApp phantsi kweemeko ezifanayo nezazikho ngaphambi komhla we-15 kweyeDwarha ngo-2025.
La manyathelo okhuseleko, asetyenziswa xa kukho imiqondiso yokuba kukho ingozi enokubakho ngelixa uphando olunzulu luqhubeka, aya kuhlala esebenza. ide igqitywe ityala lokuchasana nokuthembanaNgeli xesha, iMeta kwakuza kufuneka ivumele abaphuhlisi abancedisayo be-AI ukuba bangene kwi-WhatsApp kwakhona ngaphandle kwemali entsha yokungena.
Isilumkiso saseBrussels asiveli nje. Uphando lwe-EU lukwandisiwe ukuya kuthi ga I-Itali, apho igunya lokhuphiswano lwesizwe Yayisele ivule uphando lwayo kunyaka ophelileyo malunga nemiba enxulumene nokusetyenziswa kweMeta kobukrelekrele bokwenziwa kunye neendlela zoshishino. Olu nxibelelwano phakathi komlawuli waseYurophu kunye nabaphathi belizwe lonyusa uxinzelelo kwinkampani.
IKhomishini igxininise ukuba iMeta isenalo ixesha lokuphendula ngokusesikweni kwiingxoxo eziphakanyisiweyo okanye iphakamise utshintsho lomgaqo-nkqubo olujongana neengxaki. Nangona kunjalo, ukuba inkampani ayiboneleli ngesisombululo esamkelekileyo, Ityala linokubangela isohlwayo esiqatha ngakumbi., kuquka nezohlwayo ezibalulekileyo kunye nezibophelelo zesakhiwo malunga nokuziphatha kwimarike yaseYurophu.
Ukuzikhusela kweMeta: Ishishini leWhatsApp kunye neeSME zaseYurophu
I-Meta, yona, iyayigatya ingcaciso yeBrussels kwaye ikhusela ingqiqo yerhafu yayo. Kwingxelo ethunyelwe nge-imeyile, isithethi senkampani sigxeke oko sikubona njengenjongo yeKhomishini... ukuvumela ezinye zeenkampani zobuchwepheshe ezinkulu kwihlabathi ukuba zisebenzise imveliso ehlawulelwayo efana Ishishini le-WhatsAppngelixa amashishini amancinci aseYurophu kufuneka ahlawulele inkonzo efanayo.
Le nkampani ithi isindululo seKhomishini siza kudala imeko engaqhelekanga: Ivenkile encinci yokubhaka eFransi ehlawulayo ukusebenzisa i-WhatsApp Business ukufumana ii-odolo Enyanisweni, abathengi babo bagqibela bethwele inxalenye yentlawulo yeenkampani ze-AI ezifana ne-OpenAI. Ngokutsho kwe-Meta, bekungayi kuba nengqiqo ukuba ii-SME zaseYurophu zixhase ngokungathanga ngqo ukusetyenziswa kweqonga ziinkampani ezinkulu zehlabathi zobukrelekrele bokwenziwa.
Ngokuphathelele oku, isithethi uJoshua Breckman uphinde wathi injongo yenkampani ayikokuthintela ukhuphiswano, kodwa kukumisela imiqathango efanelekileyo yokufikelela kubantu besithathu abafuna ukusebenzisa ithuba. iziseko zorhwebo ezakhiwe yiWhatsApp Business eYurophuNgokutsho kwenkampani, le ntlawulo iphendula kwimfuneko yokulinganisela iindleko kunye neenzuzo phakathi kwabadlali abahlukeneyo kwinkqubo yendalo.
Nangona kunjalo, uluntu lusoloko luvakalelwa kukuba ukuhlawulisa abancedisi be-AI ekugqibeleni kunokukuthintela ukungeniswa kwabancedisi abatsha be-AI kwi-WhatsApp, ingakumbi kubaphuhlisi abancinci okanye baseYurophu abanokuba nobunzima bokwamkela iindleko zokufikelela. Enyanisweni, oku kunokuqinisa ngakumbi imakethi ekhoyo. indawo ye-Meta AI ngaphakathi kwesicelo ngokwasoukunciphisa ezinye iindlela zokwenyani zamashishini kunye nabasebenzisi.
Impembelelo kwinkqubo yendalo ye-AI eYurophu
Ityala le-Meta tariff liyinxalenye yomxholo obanzi we Ukuhlolwa okwandisiweyo kweBig Tech kwiManyano yaseYurophuingakumbi kwiindawo ezifana nobukrelekrele bokwenziwa, imiyalezo, kunye namaqonga amakhulu edijithali. IBrussels icacisile ukuba enye yeenjongo zayo kukuthintela abadlali abaphambili ekuthinteleni abakhuphisana nabo abatsha kumacandelo asakhasayo.
Kwicandelo elithile le-AI, ithuba lokudibanisa abancedisi abakrelekrele kwi-WhatsApp linomtsalane kakhulu kwiinkampani zaseYurophu zazo zonke iintlobo. Olu setyenziso sesinye sezixhobo zonxibelelwano ezixhaphakileyo eSpain nakwamanye amazwe amaninzi e-EU, zombini zokusetyenziswa komntu kunye nezobuchwephesha. Ukunciphisa ukufikelela kwiindlela ezahlukeneyo zobuchwephesha bobuchwephesha ngokusebenzisa iifizi eziphezulu Oku kunokushiya amashishini aseYurophu eneenketho ezimbalwa zobuchwepheshe kunye nokuxhomekeka okukhulu kwiMeta.
Kubaphuhlisi be-AI, ingakumbi abo base-Europe, isigqibo sokugqibela kweli tyala singabeka intsingiselo Ukufikelela kumaqonga amakhulu emiyalezo kuya kulawulwa njani? kwiminyaka ezayo. Ukuba iKhomishini iyaphumelela ekusekeni isakhelo apho ukusetyenziswa kweWhatsApp kungenakuxhomekeka kwiintlawulo zokukhuphela ngaphandle, iya kuvula ithuba lokufumana indawo eyahlukeneyo yabancedisi abakrelekrele abanxibelelene nabasebenzisi baseYurophu.
Ukungavisisani phakathi kweMeta neBrussels kuvele kwacaca kunye nezinye izibhengezo ezibalulekileyo zomthetho. UMongameli weKhomishini ngokwakhe kunye neKhomishini yoBukhosi beTekhnoloji basandula ukuveza inkcazo-ntetho. Isicelo saseYurophu sokuqinisekisa ubudala babantwana kwi-intanethiOku kwakuhambisana nemiyalezo enzima kakhulu ejoliswe kumaqonga amakhulu. Kule meko, ukungqubana malunga nomrhumo we-AI kwi-WhatsApp kutolikwa njengesinye isiqendu kwisicwangciso saseYurophu sokuqinisa ulawulo kwiBig Tech.
Kule meko, zombini iinkampani ezisele zisebenzisa i-WhatsApp Business eSpain kunye nezo zicinga ngokuhlanganisa abancedisi be-AI beqela lesithathu kwiindlela zabo zenkonzo yabathengi. Baza kujonga ngokusondeleyo amanyathelo alandelayo eKhomishini kunye neMeta.Esi sigqibo asiyi kuchaphazela kuphela umgangatho wababoneleli be-AI abanokubakho, kodwa kunye noluhlu lwezixhobo ezifumanekayo kwii-SME, amashishini, kunye neenkonzo ezixhomekeke kwimiyalezo ukuze ziqhagamshelane nabathengi bazo.
Kusalindelwe isigqibo esisemthethweni, ukungqubana phakathi Umrhumo we-AI we-Meta kwi-WhatsApp kunye neemfuno zokhuphiswano lwe-European Union Oku kube luvavanyo oluphambili lomlinganiselo apho amaqonga amakhulu anokubeka khona iifizi zokufikelela kwinkqubo yabo yedijithali. Indlela eli tyala elisonjululwa ngayo iya kugqiba kakhulu ukuba imakethi yaseYurophu yabancedisi bobukrelekrele bokwenziwa iyakhula kwindawo evulekileyo neyahlukeneyo okanye ihlala ithintelwe yimiqathango ebekwe ngabo balawula uninzi lwabaphulaphuli ngoku.
